On May 25’th 2018 the General Data Protection (GDPR) became a law in Europe.
Any business that processes an EU Data Subject’s data, whether you are in the EU or outside of it, will be subject to the regulation and will have to abide by the rules it lays out for processing data.
Because if proven to be in contravention of the GDPR your business could face financial penalties of up either €20 Million Euro or 4% of annual turnover.
Article 21 of the GDPR describes the « Right to object » of data subjects. Because you are processing their data to send emails and potentially store the status in your CRM, the recipient has the right to object to the processing. He or she could ask at any point that you stop the processing or even destroy the data.
In particular, the article states « At the latest at the time of the first communication with the data subject, the right referred to in paragraphs 1 and 2 shall be explicitly brought to the attention of the data subject and shall be presented clearly and separately from any other information.
The way the law is defined is: You'll need a dedicated paragraph in your email letting the user know that he/she can ask for the processing to stop. Whether it is done by asking for in a reply or clicking on a link is up to you.
With the GDPR, you need to have unsubscriptions links to your cold emails. StopList adds and manages those unsubscriptions and shares them within your team. This helps you ensure never to contact again someone who unsubscribed.
We store all unsubscribers under the SHA3-512 algorithm
We sync unsubscribers across platforms to ensure, you dont email them by accident